Cheers to the Holidays with ¶¹°ü³ÉÈ˰æ Stormin’ Red Ale

West Hill Brewing Company and ¶¹°ü³ÉÈ˰æ are partnering once again to deliver some timely holiday cheer with the release of ¶¹°ü³ÉÈ˰æ Stormin’ Red Ale this week. The official launch party is on tap for 5 p.m., Thursday, Dec. 7, at West Hill Brewing, 219 West Salem Ave., in Indianola.

West Hill owners and ¶¹°ü³ÉÈ˰æ Class of 2005 alumni Doug and Heather Norris Gaumer say the idea to re-brand their popular beer to honor their alma mater has been brewing since the first pour.

“We always thought this would be a perfect pairing,â€� said Doug. “¶¹°ü³ÉÈ˰æ Stormin’ Red Ale calls to mind heart-warming traditions and memories that have meant so much to our family —and generations of ¶¹°ü³ÉÈ˰æ students and alumni.â€�

Gaumer and ¶¹°ü³ÉÈ˰æ President Jay Byers ’93 began talking about the re-brand this fall. Their brainstorming sessions produced the idea of engaging ¶¹°ü³ÉÈ˰æ students in the creative process. Accordingly, they invited Professor of Graphic Design Justin Nostrala ’86 to have his students develop re-branded design concepts.

“We jumped at the chance to be involved in this exciting project,â€� said Nostrala. “It was such a great opportunity for my students to get some professional experience and contribute to something special for ¶¹°ü³ÉÈ˰æ.â€�

Over the course of fall semester and several rounds of concept revisions under mentorship from Nostrala and ¶¹°ü³ÉÈ˰æâ€™s senior designer, Joe Hahn, four finalists were selected. Madison McDonald ’26, a graphic design major from Winterset, Iowa, created the winning design.

“I learned a lot about what it’s like to work as a graphic designer in the real world,� said McDonald. “It’s fun to get my name and work out there. Being part of a project like this was really cool.�

Moving forward, many more ¶¹°ü³ÉÈ˰æ students will get the same opportunity. Each year, Nostrala’s aspiring graphic designers will be invited to develop a new label design for ¶¹°ü³ÉÈ˰æ Stormin’ Red Ale as part of a fresh product roll out every fall.

¶¹°ü³ÉÈ˰æ Stormin’ Red Ale will be available on tap, as well as for purchase in 4-pack cans, beginning Thursday, Dec. 7. The Gaumers plan to donate a portion of sale proceeds to support student scholarships at ¶¹°ü³ÉÈ˰æ.

“I can’t say enough about the generous spirit of Heather and Doug,â€� said President Byers. “They have such a genuine heart for ¶¹°ü³ÉÈ˰æ and are always looking for ways they can support our students. That’s what makes this latest partnership with them so special.â€�

Two years ago, ¶¹°ü³ÉÈ˰æ and West Hill worked together to create a unique “butterfly beer.â€� On that occasion, ¶¹°ü³ÉÈ˰æ Biology Professor Aswati Subramanian and student research assistant Ethan Madden ’22 spearheaded the lab and fieldwork behind the Pearl Crescent Butterfly IPA. Their research secured the key ingredient — brewer’s yeast, isolated from a local butterfly species.